Our Story

A Legacy Since 1961

Shingar Silky began with a simple belief: Indian beauty deserves products made with the same care, warmth, and tradition that generations of women have trusted at home. Since 1961, that belief has shaped everything we make — from the kumkum in your puja thali to the mascara in your everyday makeup bag.

Where It All Began

Long before "clean beauty" became a trend, Shingar Silky was already making it a promise. Our founders set out to create beauty essentials rooted in Indian rituals — sindoor, kumkum, bindis, and kajal — crafted with ingredients women could trust for their skin and their traditions. What started as a small collection of trusted essentials has grown into a full range spanning traditional cosmetics, personal care, and everyday makeup, all carrying that same founding promise forward.

Rooted in Tradition, Made for Today

India's beauty rituals have always been about more than appearance — they carry meaning, memory, and identity. A bindi. A streak of sindoor. The first touch of kajal before a big day. We design every Shingar Silky product to honor these rituals while meeting the standards of modern skincare and makeup: lead-free, mercury-free, and lightweight enough for everyday wear.

Today, that same philosophy extends beyond tradition into modern essentials — our foundations, mascaras, and personal care range are built for the woman who moves easily between her heritage and her everyday hustle.

What We Stand For

Trusted Since 1961 Six decades of being part of women's most personal moments — from their first bindi to their wedding day.

Made With Care Every product is thoughtfully formulated, tested, and finished with the same attention we'd want for our own families.

Quality You Can Trust Lead-free and mercury-free formulations, because tradition should never come at the cost of safety.

Rooted in Tradition Classic Indian beauty, reimagined for today's woman — timeless, not old-fashioned.

Fast, Reliable Delivery Wherever you are in India, Shingar Silky comes to you — quickly and dependably.

Our Promise, Going Forward

As beauty routines evolve, we're evolving with them — without ever losing sight of where we started. Whether it's a mother passing down her sindoor to her daughter or a young woman discovering her first Shingar Silky kajal pencil, our story is really made up of millions of small, personal stories like these.

This is more than a beauty brand. It's a legacy — and we're honored to be part of yours.

Shop the collection that started it all, or explore what's new — either way, you're part of the Shingar Silky story now.